FOR IMMEDIATE RELEASE
- Media Contacts:
- qtags:
- Allison Gower, 877-667-2633
- agower@qtags.com
- John Wagner, 281-565-6045
- john@wagnermarketingandpr.com
- iMediaCaribbean:
- Ian John, 868-692-3266
- ian.john@imediacaribbean.com
qtags Names iMedia Caribbean Exclusive Distributor for Caribbean Territory
Houston (March 27, 2006) - qtags™, a service that allows Advertisers to interact with customers and instantly connect and direct them to important off-line and on-line information, today announced that iMedia Caribbean of Trinidad, West Indies (www.iMediaCaribbean.com) has been named the company's exclusive distributor in the Caribbean.
A leader in the development and delivery of mobile marketing solutions, iMedia Caribbean is integrating the qtags text-based customer connection service into their portfolio of internet and mobile engagement technologies. The qtags service will go live May 1, 2006 in Puerto Rico, with planned live-dates in summer 2006 for countries including Aruba, Jamaica, Dominican Republic and St. Lucia.
How the qtags service works
Advertisers can add a qtag (short for quick-tag) to any existing print, broadcast, signage or display campaign. Viewers or listeners wanting to remember a special offer or learn more about a product can use their mobile phone to text the advertisement's displayed qtag word to the qtags short-code, 78247.
The qtags service instantly sends information about the advertisement to the individual's mobile phone via a reply text. The qtags service also converts the keyword to a web-link, and stores it in an inbox that the individual can access online at www.qtags.com. This inbox is like a secure 'locker' of references, and extends the life of any Advertiser's message by making it easy for a customer to store, retrieve, and forward information.
The Advertiser controls the message and web-link sent to their customer and can update them anytime, real-time. Advertisers' also have access to real-time reporting showing volumes of texts, click-throughs and links forwarded to friends. qtags does not charge the texter to use the service (an individual's mobile phone provider's SMS text messaging rates will apply), and Advertisers' are charged by volume of keywords texted.
Anyone with a mobile-phone can use qtags, and there is no need to pre-register. The qtags service works with all U.S. and Canadian mobile carriers, and will go live in Puerto Rico on May 1, 2006.
"The proliferation of advertising via Radio, Print, Television and the Web provides a major challenge for today's marketer" said Ian John, CEO, iMediaCaribbean. "Our business partners and customers look to us to provide ways to help them stand out from the clutter and to better attract, connect and engage with their target audience. Our strategic exclusive partnership with qtags will allow us to provide an innovative service to do that."
"The qtags service is robust and flexible, and because of its 'pay for performance' aspect, all size businesses can take advantage of the ability of text-messaging to better connect Advertisers with their audience. It's a natural fit for us and our clients."
Allison Gower, qtags co-founder and President, said iMedia Caribbean's growing client base and its relationships with advertising agencies and advertisers throughout the Caribbean will provide great visibility for the qtags service.
About qtags
qtags are currently being used in the US and Canada by some of the world's most well-known brands, including Hewlett-Packard and Rip Curl, to offer consumers a unique way to remember advertising and to gain more information on the companies and advertisements that interest them. The company offers the qtags service to non-profit organizations at no cost. For case studies and more information on how this innovative marketing concept works, visit the company blog at www.allaboutqtags.typepad.com or the company site at www.qtags.com.