FOR IMMEDIATE RELEASE
- Media Contacts:
- qtags, llc:
- Allison Gower, 877-667-2633
- agower@qtags.com
- John Wagner, 281-565-6045
- john@wagnermarketingandpr.com
New qtags services let your customers vote on their favorites - or even download coupons - all from their mobile phones
Houston (May 25, 2006) - Advertisers looking for more interactivity with key audiences can quickly and easily add participation through two new text-messaging features from qtags and StudioIMC.
"Everyone is searching for ways to encourage consumers to 'opt-in' and interact with their brands," says Allison Gower, qtags' president and co-founder. "Our two new services - IMCVote™ and IMCoupon™ - are low-cost, can be set up quickly and offer 'pull' components that make interactivity fun and rewarding for the consumer."
qtags' IMCVote invites interaction by allowing consumers to answer surveys or fun questions posed in advertising by texting a keyword to qtags' 78247 (q-t-a-g-s) shortcode.
Responses are collected and tallied by StudioIMC and formatted for real-time viewing on HTML or mobile-optimized websites, digital billboards and on-location screens. Advertisers can even reward participants with give-aways such as ringtones or mobile phone wallpapers.
qtags' IMCoupon gives consumers the power to receive instant promotional offers on their mobile phones by responding to a "text now for a special offer" call to action.
When consumers text the specified word to qtags' 78247 shortcode, they immediately receive a return text with the advertisers' choice of discount message - a promo code for use immediately, a web link to access coupons for future use or a scannable barcode.
In addition, technology partner StudioIMC can create a variety of websites (HTML, mobile-optimized or WAP) that enable advertisers to provide customers with a view of searchable and printable coupon offers.
About qtags
qtags are currently being used by some of the world's most well known brands, including HP and Rip Curl USA. The company offers the qtags service to non-profit organizations at no cost. The company currently offers qtags in the United States and Canada and service is expanding to areas such as Europe, Asia and the Caribbean. For more information on how this innovative marketing concept works, visit the company blog at www.allaboutqtags.typepad.com or the company site at www.qtags.com.
About StudioIMC
StudioIMC (Interactive Multimedia Culture) is a New York City-based new media agency with an international team of artists and software engineers focused on innovation in the world of interactivity (www.studioimc.com).